Mesta Africa Supplies Ltd, a leading provider of high-quality equipment, spare parts, tools, fluids, materials, and agricultural products across Uganda, approached Kabin & Set Digital to develop a brand identity that reflects their commitment to reliability, diverse product offerings, and supporting business growth.

The Challenge:

Mesta Africa Supplies Ltd caters to a wide range of industries, including construction, hospitality, manufacturing, and agriculture. Their challenge was to create a brand identity that effectively communicates their:

• Extensive product range. Mesta Africa Supplies Ltd offers a vast selection of products, and the brand identity needed to convey this variety.
• Commitment to quality. They prioritize sourcing high-quality products from reputable manufacturers. The brand identity should reflect this dedication to excellence.
• Focus on customer satisfaction. Mesta Africa Supplies Ltd emphasizes reliable and efficient service. The brand identity needed to build trust and confidence with potential clients.

The Solution:

Kabin & Set Digital designed a brand identity that incorporates the following elements, inspired by Mesta Africa Supplies Ltd’s website and target audience:

• A modern and abstract logo. The “M” symbol, potentially representing growth and dynamism, creates a memorable and visually striking first impression.

• A professional color palette. The use of blue, white, and pink aligns perfectly with Mesta Africa Supplies Ltd’s brand message.

Blue conveys trust and reliability, White signifies clarity and professionalism, and Pink adds a touch of approachability.

The Results:

The new brand identity has been well-received by Mesta Africa Supplies Ltd and their target audience. The combination of a modern logo and professional color scheme effectively communicates Mesta Africa Supplies Ltd’s brand message and value proposition.