Faibanet, a leading internet service provider in Uganda, faced a competitive market and limited online presence. To strengthen their market position and reach a wider audience, Faibanet partnered with Kabin & Set Digital.

Through a data-driven approach and creative campaigns, we helped Faibanet achieve significant growth, transforming them into a trusted and preferred choice for internet services in the Ugandan market.

Faibanet faced a daunting challenge: How to stand out in a crowded market dominated by established players. They needed to:

• Differentiating from the competition. With numerous internet providers vying for market share, Faibanet needed a unique brand identity that would resonate with customers.
• Reaching and engaging target audiences. They needed to effectively communicate their value proposition to a diverse range of customers, from busy professionals to budget-conscious families.
• Building trust and credibility. As an internet service provider, reliability and customer satisfaction are paramount. Faibanet needed to build a strong reputation for providing consistent and high-quality internet services.

Our Solution:

To address these challenges, Kabin & Set Digital implemented a multi-pronged approach:

1. Strategic Positioning

• We repositioned Faibanet as “Uganda’s go-to for affordable, reliable internet.” This clear and concise positioning resonated with budget-conscious consumers and families, a key market segment.
• We emphasised their Unique Selling Points & customer-centric values. We highlighted Faibanet’s commitment to providing excellent customer service, addressing individual needs, and building long-term customer relationships.

2. Data-Driven Campaigns

• “Get More for Less” Campaign: This campaign focused on offering competitive pricing and highlighting the value proposition of Faibanet’s internet packages.

• “The Biggest Packages at No Extra Cost” Campaign: This campaign emphasized the value of unlimited data plans and bundled services, appealing to heavy internet users.

3. Content Marketing & Engagement:

• “Tech Tips in a Flash” Series. We created an engaging and informative edutainment animation series on social media platforms, offering valuable tips on internet connectivity, troubleshooting, and maximizing internet usage. This connected their the brand to their audience on a more than transactional level.

• Social Media Growth. We implemented various content strategies across LinkedIn, Instagram, and Twitter, resulting in significant follower growth and increased brand visibility.

4. Paid Advertising & Partnerships:

• We managed and optimized paid advertising campaigns on X (Twitter), Instagram, and YouTube.

The Results:

• Community Growth. We achieved a staggering 3400% increase in followers across LinkedIn, Instagram, and Twitter within 4 months, showcasing the power of well planned social media campaigns.

• Increased Brand Trust and Engagement. The “Tech Tips in a Flash” series aired on NBS Television and the positive feedback from viewers about how insightful it was positioned Faibanet as a helpful resource for customers.

• Significant Business Impact:
  • The “Get More for Less” Campaign we created:
    • 35% growth in subscriptions.
    • 28% improvement in customer retention.
    • 250% increase in online engagement through creative multimedia content.
  • “The Biggest Packages at No Extra Cost” Campaign:
    • 65% growth in inquiries.
    • 200% surge in click-through rates from optimized ads on X, Meta, and YouTube.
    • Active customer base: 51.86% growth over the 2 campaigns.

By implementing a comprehensive digital marketing strategy, Kabin & Set Digital helped Faibanet achieve remarkable growth and solidify its position as a leading and trusted internet service provider in Uganda. This case study demonstrates the power of data-driven campaigns, engaging content, and strategic partnerships in building a successful and sustainable brand in the competitive Ugandan market.

Do you need help with establishing your brand? Let’s chat. Contact us today.