What Sora Means for Creatives
0 comments April 14, 2024

What is Sora by Open AI and what does it mean for creatives.

In recent years, the buzz around AI has been impossible to ignore. From chat bot AIs to image generation AIs, and now, the highly anticipated arrival of Sora, the video generating AI, is shaking up the digital marketing landscape.

Sora is a game-changing text-to-video AI model that allows users to input descriptive prompts to generate videos of up to 1 minute, or even extend existing videos. With its advanced artificial intelligence and machine learning capabilities, Sora promises a more personalized and targeted approach to reaching consumers.

But what does this mean for us, the marketing professionals?

1. Adapting to Change brought by Sora

The arrival of Sora serves as a wake-up call for digital marketers. It’s time to step up our game and adapt to the changing times. Embracing this tool can help us create engaging content that not only captures the attention of our audience but also keeps us ahead of the competition. 

This article shows you how to create engaging content for your audience.

2. Enhancing Skills, Not Replacing Jobs

There’s been concern about job security with the rise of AI, but we need not to fear. Just like ChatGPT and DALL-E, Sora is not here to replace us but rather to enhance our skills, making our work easier, faster, and more cost-effective.

3. A Shift in Operations

Sora’s introduction signals a shift in how we approach digital marketing. Say goodbye to the traditional methods and welcome the new era of content creation. With Sora, video content can be synthesized from scratch with just a descriptive prompt, eliminating the need to purchase stock videos and significantly reducing costs.

Don’t Get Left Behind

It’s time to embrace the future of digital marketing. Don’t be left behind! Stay ahead of the curve by leveraging tools like Sora to create compelling and engaging content that resonates with your audience.


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